The central element of the Underberg campaign is a 2.20 metre high hot air balloon display, which is used in various supermarkets and specialist drinks shops in Germany, Austria and Denmark. The hot air balloon, which stands for diversity of ideas, movement and surprise, perfectly symbolises Underberg’s brand essence: naturalness, purity and the surprising.
The display is made of filigree corrugated cardboard, which gives the balloon its characteristic shape, and a reinforced substructure that can easily support the weight of up to 120 Underberg products. In addition to its impressive design, the display also impresses with its sustainability and reusability, which played a central role in the choice of materials and construction. The individual parts were produced using digital printing.

The displays were fully assembled at SCHELLING AG and customised with the decorative items, including the jute bags and ropes. The displays were then dispatched to the locations, where only the basket had to be filled with the products. The POS campaign with the hot air balloon display has already met with a positive response from retailers and is generating strong momentum at the point of sale.