Smart Badge Technologie for exhibitors

Turn your visitors into highly qualified contacts!

As part of your EasyGo package, all exhibitors receive an NFC reader to enhance the overall experience for visitors. The wireless reader on your stand digitally transmits your product and company information, which you have uploaded in your My Easyfairs account, to visitors.

Information for exhibitors

HOW DOES IT WORK? As soon as visitors touch your reader with their visitor badge, they collect all the information about your company and products that you have uploaded in your My Easyfairs account. At the end of the trade fair day, visitors receive this information as a trade fair summary by e-mail. If you use GoLeads, GoPlus or GoPremium, you will receive the data of the visitors who have touched your reader. You can download this in MyEasyfairs. Only GoVisibility? Your visitors have received your information via your reader. In order for you to receive your visitors’ data, you need to upgrade your package to GoPlus. WHAT DO YOU NEED TO DO FOR THIS BEFORE THE FAIR? Make sure your company profile in your My Easyfairs account (company details, products and contact information) is up to date. Visitors will receive this information digitally when they have touched your reader at the stand with their badge. WHAT DO YOU HAVE TO DO FOR THIS AT THE FAIR? On the set-up day, you will receive the ready-to-use reader placed on a standardised stand on your stand. You can position this as you wish. At the end of the fair, the readers will be collected again by our team. Please make sure that you find the stand with the reader on your stand on the first day of the fair. If not, please contact the trade fair team immediately, as the stand holder and reader are part of your stand package and must be returned at the end of the trade fair.

Benefits for exhibitors

SHARE YOUR COMPANY INFORMATION QUICKLY AND EASILY Visitors receive your company and product information by e-mail – simply by touching the reader with their visitor badge. Even visitors with whom you have had no personal contact can request information about you. AVOID COSTS AND SAVE RESOURCES When you make your company and product information available digitally, you need fewer brochures, catalogues or other printed materials. This saves you production and transport costs. In addition, visitors collect less material at the fair, reducing the risk of “losing” important documents. YOU OFFER YOUR VISITORS MODERN INTERACTIVE COMMUNICATION Visitors who touch your reader with their badge receive your information digitally. This allows them to easily share the data with colleagues and friends via email or social networks. MAKE YOUR TRADE FAIR MANAGEMENT EASIER You receive an electronic listing of all visitors who have requested your information. The time-consuming import of business cards or contact sheets is no longer necessary.