The EU Packaging Regulation (PPWR Packaging and Packaging Waste Regulation 2025/40), which came into force on 11 February 2025, replaces previous relevant directives. When it comes into full effect on 12 August 2026, it will set new standards for reducing packaging waste, establishing a circular economy for packaging and introducing design requirements for more recyclable packaging. By 2030, for example, the use of recycled plastic must be significantly increased. There are also requirements for the avoidance of harmful substances. This is not only about protecting nature, the environment and the climate; the regulations also aim to promote economic growth and innovation in Europe.
The PPWR creates a harmonised legal framework for all EU Member States, supplementing or replacing national regulations. This opens up additional opportunities for companies to increase efficiency thanks to standardised requirements. Switzerland’s proximity to the EU and its close international trade relations are paying off for its packaging industry. Thanks to its mix of large multinational companies and smaller, specialised firms, this industry is broadly based.

According to a survey conducted in May 2025 within the Swiss packaging industry, 42 percent of companies consider in-depth knowledge of PPWR to be particularly relevant. Even though the regulations may initially appear to be an additional hurdle and be associated with higher costs, many top managers recognise the opportunities they present for new technical developments in the long term. One example of this is the Bachmann Group from Hochdorf near Lucerne. With the first PET film extrusion in Switzerland, it has paved the way for sustainable and recyclable packaging production.
Ultimately, the standardisation associated with the regulations provides the ideal conditions for greater digitalisation, more automation and the increased use of artificial intelligence.